Privacy Policy
Welcome to Zero Deer! This Privacy Policy outlines how we, Zero Deer ("we," "us," "our"), handle the collection, utilization, maintenance, and disclosure of data gathered from you and fellow users ("you" or "User") during your usage of our website (the "Site"). Whether you access the Site through the Internet, a mobile device, other electronic devices, or any other means, this privacy policy applies to you. It also extends to all the products and services we provide through the Site. Our commitment is to protect the Personally Identifiable Information (as described below) that we gather.
PRIVACY POLICY: COLLECTING PERSONAL INFORMATION
This privacy policy outlines how we collect and handle personal information when you interact with our website ("the Site"). The term "Personal Information" as used in this policy encompasses both "Device Information" and "Order Information."
- **Device Information Collection**
When you visit the Site, we automatically gather certain details about your device, which may include:
- Information about your web browser.
- IP address.
- Time zone.
- Data related to cookies installed on your device.
Additionally, as you navigate through the Site, we collect information pertaining to:
- Specific web pages or products you view.
- The websites or search terms that directed you to our Site.
- How you engage with and interact on the Site.
We refer to this data collectively as "Device Information," and we employ various technologies to gather it, including:
- "Cookies," which are data files placed on your device. These often include a unique anonymous identifier. To learn more about cookies and how to disable them, please visit http://www.allaboutcookies.org.
- "Log files," which monitor actions occurring on the Site. These collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels," which are electronic files used to record information about your browsing activities on the Site.
- **Order Information Collection**
When you make a purchase or attempt to do so through the Site, we gather specific information from you, including:
- Your name.
- Billing address.
- Shipping address.
- Payment details (including credit card numbers).
- Email address.
- Phone number.
We refer to this data as "Order Information."
In this Privacy Policy, the term "Personal Information" encompasses both Device Information and Order Information. Your privacy and the security of your Personal Information are of utmost importance to us, and we are committed to safeguarding this data in accordance with applicable laws and regulations.
Payment:
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).
HOW DO WE USE YOUR PERSONAL INFORMATION
At Zero Deer, we value your privacy, and we are committed to safeguarding your personal information. This privacy policy outlines how we utilize the personal information we gather. By using our services and visiting our website (the "Site"), you consent to the practices described herein.
**1. Fulfillment of Orders**
We collect Order Information primarily to fulfill any orders you place through our Site. This includes processing payment information, arranging shipping, and providing invoices and order confirmations.
**2. Communication**
We may use Order Information to communicate with you regarding your orders and to provide updates, notifications, and information related to your interactions with our services.
**3. Risk Mitigation and Fraud Prevention**
To protect both you and our platform, we employ Order Information to screen orders for potential risk or fraudulent activity. This includes the analysis of data such as IP addresses.
**4. Personalized Advertising and Information**
With your consent, based on the preferences you've shared with us, we may use Order Information to provide you with tailored information or advertising related to our products or services.
**5. Site Optimization and Analytics**
We collect Device Information to enhance and optimize your experience on our Site. This involves analyzing how our customers browse and engage with the Site. Additionally, Device Information assists us in evaluating the effectiveness of our marketing and advertising campaigns.
Your privacy is of utmost importance to us, and we take appropriate measures to ensure the security and confidentiality of your personal information. For further details on our privacy practices, please refer to our full Privacy Policy. If you have any questions or concerns about how we use your personal information, please do not hesitate to contact us.
SHARING YOUR PERSONAL INFORMATION
At Zero Deer, we may disclose your Personal Information to third parties to facilitate the utilization of your Personal Information, as outlined in the sections above. For instance, we rely on Shopify to operate our online store, and you can gain further insights into how Shopify handles your Personal Information by referring to their privacy policy at https://www.shopify.com/legal/privacy. Additionally, we utilize Google Analytics to gain insights into how our website visitors interact with our platform. For detailed information regarding Google's handling of your Personal Information, please visit their privacy policy at https://www.google.com/intl/en/policies/privacy. If you wish to opt out of Google Analytics, you can do so by visiting https://tools.google.com/dlpage/gaoptout.
Furthermore, it is important to note that we may also disclose your Personal Information when required to comply with relevant laws and regulations, respond to legal requests such as subpoenas or search warrants, or safeguard our own legal rights.
BEHAVIORAL ADVERTISING DISCLOSURE
At our company, we utilize your Personal Information to deliver personalized advertisements or marketing communications that we believe may align with your interests. To gain a better understanding of how targeted advertising functions, you may refer to the educational page provided by the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You have the option to opt out of receiving targeted advertising from the following platforms:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Furthermore, you can also choose to opt out of certain services by accessing the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK DISCLAIMER
Kindly be aware that we do not modify our website's data collection and utilization procedures when we detect a 'Do Not Track' signal from your web browser.
YOUR PRIVACY RIGHTS
If you are a European resident, as such, you possess certain rights concerning your personal information in accordance with applicable privacy laws. These rights include the following:
1. Right to Access: You have the right to request access to the personal information we have on record about you. If you wish to exercise this right, please get in touch with us using the contact details provided below.
2. Right to Rectification: You can request the correction or updating of your personal information if it is inaccurate or incomplete.
3. Right to Erasure: You have the right to request the deletion of your personal information under certain circumstances.
To exercise any of these rights, please contact us through the contact information provided below.
DATA PROCESSING AND TRANSFERS
For European residents, please be aware that we process your personal information to fulfill contracts we may have with you, such as when you place an order through our website, or for other legitimate business interests mentioned above.
Furthermore, it is important to note that your personal information may be transferred to countries outside of Europe, including Canada and the United States, where different data protection laws may apply. We take appropriate measures to ensure your personal information is adequately protected when transferred to these regions in accordance with applicable data protection laws.
DATA RETENTION
Upon placing an order via our website, we will retain your Order Information in our records until you instruct us to remove this data.
UPDATES TO PRIVACY POLICY
Our privacy policy may be periodically revised to accommodate alterations in our procedures or for reasons related to our operations, legal obligations, or regulatory requirements.
HOW TO REACH US
Should you seek further details regarding our privacy practices, have inquiries, or wish to lodge a complaint, please feel free to get in touch with us via email at support@zerodeer.com.
142-757 West Hastings Street, Vancouver, BC V6C 1A1, Canada